The Emerging world of Data Analytics

With enterprises around the world getting heavily dependent on data to gain insights into their customer preferences, it has become imperative for them to invest heavily into Data Analytics. As organizations look into generate faster and better insights from data, getting data into the hands of business users and analytics applications has become important.

However the dizzying array of data sources, slow and complicated steps to prepare and transform data for analytics present a roadblock. Sometimes the data's path from source to use is slow, disconnected and complex. There is a massive disconnect between the expected value of data and what companies are actually getting out of it. The reason behind the data analysts are unable to keep up with the accelerating rate, volume and complexity of data flowing into their organization.

A unified data analytics platform can be a solution to all the data woes. The developers of such a platform should focus on where the traditional technologies and data workflows fall short and how these unified platforms can think about, engage with and create value with data. These platforms should also aim to shorten the path from data sources to their use and increase integration and allignment.